La gestión empresarial para una buena administración de las pymes comerciales de la ciudad de Ambato

Abstract

Introduction: When defining business management, it can be analyzed that it is the result of the implementation of business objectives, the accelerated process that derives from innovations has allowed massive access to information, communication, resulting in profound changes in the economic and organizational sphere. in the structure of production, trade and financing worldwide.

Objectives: Analyze Business management for a good administration of commercial SMEs in the city of Ambato

Methodology: The descriptive methodology focused on field research was used because it was necessary to establish the population and sample, according to the Directory of Companies and Establishments (INEC, 2021) 870 commercial Mypimes from the city of Ambato.

Results: In relation to Information and Communication Technology (ICT), the 87 commercial SMEs of Ambato-Ecuador have resources that allow them access to ICT. Factors to reinforce the entrepreneur in relation to his company, we find topics such as: Merchandising, Research of markets, Advertising and promotion, Operations, Public Relations, Corporate Image and Financing.

Conclusions: According to the field investigation, the commercial SMEs of the city of Ambato must have a behavior system that helps to solve, the management of sales processes, clients, inventory, payments, purchases, accounting and others such as taxes and management indicators that can be obtained from the processes; above all, strategic information that reaches the employer quickly, opportunely and accurately.

Area of study or specialization: Productivity and business competitiveness

Keywords: Business Management, SMEs, Organizational Development, Reorganization