Diagnosis of the registered scientific production on the digital transformation in tourism based on a bibliometric analysis

Abstract

Digital transformation is a key element for the development of the tourism sector. The study of research that addresses the topic deserves all the attention for the correct development of future research and thus dedicate greater attention to the less prominent subsectors in this type of studies. The general objective of this research is to diagnose the registered scientific production on digital transformation in the tourism field based on a bibliometric analysis. Techniques, tools and programs supported by mathematics and statistics such as Microsoft Excel, VOSviewer and SPSS were used in order to evaluate scientific productivity and for the results to contribute to decision making or use as a search tool for other research. The diagnosis managed to identify that the research tendency of the authors is to address the digital transformation in tourism in a general way, that the least prominent tourism subsector is referring to travel agencies, the year, the country and the universities with the greatest scientific production, the most cited research and researcher with the greatest scientific impact based on their h-index (Gretzel Ulrike), as well as the databases most linked to the publications.