Evaluation of the use of social media platforms offered by telecommunications companies

Abstract

Introduction: Modern social networks have revolutionized the way people connect, overcoming geographical and language barriers. Through mobile devices, instant communication has become the norm, with the simple creation of a profile that allows you to connect with friends and family, promote products and services, and discover new like-minded contacts, regardless of location or language. Methodology: The research was conducted among adult students of a higher education institution in Ambato, Tungurahua. This underscores the importance of understanding how these platforms and services affect our interactions in an increasingly interconnected world. Objectives:  the purpose of this study is to analyze the level of adoption and participation of users in the social media platforms provided by telecommunications companies, in the same way to evaluate the quality of the services and the user experience used by the social media platforms offered by them. Results: it is relevant to highlight that, after surveying the population of 134 students, it has been corroborated that, despite the prohibitive costs associated with the use of services, the preference of these students falls on Claro's mobile devices. Conclusions: Mobile telecommunications companies need to prioritize improving their network coverage and expanding their service offerings. General study area: Information and Communication Technologies (ICT). Specific study area: Digital Communication Technologies.