Fair Trade: The intermediate dynamics between the producer and the consumer.

Abstract

Fair trade is currently presented as a sustainable alternative for small agricultural and artisan producers in Ecuador, its importance lies in the attitude of international consumers who prefer to buy a product with a fair-trade label to a traditional product; This is based on an attitude of co-responsibility in the face of climate change and poverty in the world. This research analyzes the link to the intermediate dynamics, between the producer and the consumer. Objective: Analyze the sparsely studied space that makes the sales of products possible, establishing the link between producers and generally the citizen who consumes, Methodology: For this, an in-depth bibliographic analysis was carried out to determine the actors in the process and the different factors that affect commercial exchange, which are the mission of organizations, legal forms and types of consumers. Contribution: The visualization of the market dynamics through the types of interactions, conflicts, association dynamics and the role of the State, in the search to "create value with values".