Planning and strategic Planification in touch educational. A case study in the communal context.

Abstract

Dialogue and participation are not achieved by decree or spontaneously. This suggests the need to organize this process without taking away from it the spontaneity and creative richness that social practice prints. Strategic planning in communication can be a way to achieve this. Regardless of the purposes of a military, social, commercial, communicative strategy, there is a coincidence that it is about planning rationally interrelated actions in search of a medium or long-term objective. Solutions are projected to win, to obtain victory. You always plan strategically for something; there is always a reason, a goal to achieve. Carlos Núñez (Núñez, 2000: 103) advises not to confuse strategy with a work plan. In the same sense, Morín (1999) indicates: “The program establishes a sequence of actions that must be carried out without variation in a stable environment; but as soon as the external conditions have been modified, the program is blocked ”. In a work plan, the actions are not necessarily aimed at the same end, although they all contribute to the development of the institution where agents and actors are inserted. The strategy is what allows us to design a scenario of action by examining the certainties and uncertainties of the situation, the probabilities of success and all those factors that may hinder or prevent it. If, as Carlos Núñez points out, “to build the future you have to dream it first”, planning strategically will be “the process that has to lead in one direction and with a direction the planned will of man towards the achievement of general objectives that allow modifying the reality of the which we left without losing our way, without losing the essential of those purposes. " The complexity of the community scenario and the actions that take place in it requires reflection on strategic planning in communication and will always have a strong educational content.