Strategic business management from Information and Communication Technologies: Points and Reflections.

Abstract

Introduction. The role of strategic management in business organizations is of great importance, together with the need to have an efficient administration of resources, structured logistics with highly qualified, innovative personnel, with a high degree of competitiveness to incorporate the use of ICTs, in their daily activity. Target. Determine the aspects involved in strategic business management from the incorporation of ICTs, the determining factors and the challenges involved. Methodology. The study used a descriptive, non-experimental methodology, based on theoretical methods and documentary review, allowing the essential arguments related to the subject to be established. The established criteria such as: the role of strategic management in business organizations, the elements of the managerial process, the challenges of incorporating ICTs and the determining factors for the adoption of ICTs formed the central ideas of the research. Results. 1. The studies carried out show that leadership and innovation are conclusive factors for the survival of companies. 2. Reaffirms that the use of ICTs is a fundamental and essential tool for perfecting Strategic Management. 3. Mipymes have an inherent fragility due to lack of resources, given the continuous and accelerated technological and market changes. 4. The importance of the determining factors in the adoption of ICTs was specified. 5. The use of ICTs must be part of the business plan and correspond to the corporate and organizational strategy of the same. Conclusions. The systematic review of the literature confirmed the importance of incorporating ICTs as a fundamental tool for improving the strategic management of companies. Technical and organizational elements are provided to proceed with this process, depending on the characteristics of each business organization.