Analysis of tourism resources for the calculation of the attractiveness index. Case study Loma de la Cruz, Holguin

Abstract

Tourist resources and their attractions constitute the fundamental basis of tourism, and it is essential to analyze and evaluate them in order to determine the tourist potential of an area and, consequently, its viability as a support for the development of this activity. The present work was intended to analyze the attractiveness of Loma de la Cruz, taking into account its geographic and patrimonial values. Theoretical methods were used for the analysis and determination of the background, characterization, conceptualization of the object and for the processing of information, as well as empirical methods for the review and analysis of documentary and non-documentary sources, information and communication technologies. The Loma de la Cruz is a natural viewpoint of the city full of traditions, culture and identity that encourages any visitor to climb it in a mandatory way as a record of its passage through the city, which has restaurants that provide services to those who visit it, forming a perfect complement as a natural attraction. The development of tourism in the attraction has had a negative impact on the conservation of both natural and heritage elements. The heritage values associated with the property include artistic and cultural, historical, social, economic, functional, natural and environmental values. It is a natural site that contains historical and ethnographic values that over the years have symbolically represented the city of Holguín. According to the quantitative and qualitative evaluation of the Attractiveness Index, it is classified as an attractive place with a high attractiveness index; however, there are indicators with low indexes such as lodging capacity; tourist organization, integration and management; transportation, access and roads; and level of conservation and environmental conditions.