Proposal for the marketing of canned fruits assorted with vitamin C, to increase the immune system

Abstract

Introduction. The pandemic due to the coronavirus disease 2019 (COVID-19) has generated a global health crisis and despite the time that has elapsed there is still no drug that has been proven to prevent or cure it, especially in the most serious cases. Some researchers have proposed the use of vitamin C, for its immunoregulatory and antioxidant effect, both as a preventive measure and as an adjunctive treatment against the pandemic. Additionally, the present investigation was carried out to contribute to a current topic and in this way determine the feasibility of these effects and if there is scientific evidence that supports its use as a preventive or therapeutic adjuvant against COVID-19. Target. Evaluate the feasibility of commercializing canned and fruits assorted with vitamin C, in order to increase the immune system. Methodology. A questionnaire was applied a structured instrument with 12 closed questions of which 5 were considered due to their relevance to the research, to the sample of a population of 24 703 habitants. Results. The market research carried out for the commercialization of the product has a high acceptance in the segment determined for it, exceeding 92%, considering the product accepted in this market due to the knowledge they have of both the fruit and the currents nutritional needs. Conclusion. The adequate acceptance of the products for its commercialization was concluded due to its health benefits