Scope of corporate information, during the COVID-19 pandemic

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Edison Becerra Molina
Pedro Astudillo Arias
Yolanda Jaramillo Calle

Abstract

Introduction. The corporate sector is the outline of commercial companies, national or foreign, that carry out profitable activities, within the current legal and regulatory framework. Objective. Analyze the corporate provisions for the proper management of information, given the uncertainty of COVID-19 in the region 6. Methodology. The design started from the positivist research paradigm, with a non-experimental and cross-sectional field design and documentary support, descriptive level, the population was 77,289 and the sample of 471, the questionnaire instrument was used, it consisted of 6 items validated by the trial of three experts with experience in the area of ​​corporate and methodology, qualifying clarity, validity, coherence and relevance. Results. Results with greater frequency with respect to the economic reactivation (26.54%) consider the injection of capital through loans, (14.52%) technological updating of equipment, with a systemic vision, using systems and equipment with more advanced technology to stay in the market, ( 13.17%) training in digital media such as social networks, new commercial agreements for the reactivation of their companies (10.34%), while (8.46%) highlights the tariff reduction, (6.37%) indicates that the fiscal aid in tax matters would help reactivation, (5.33%) prefer market diversification, (4.60%) agree that platforms to manage orders and deliveries, (4.28%) approve communication campaigns, (3.34%) prefer the provision of merchandise and inputs for production and (3.03%) opt for home delivery of their products or services considering the current situation. Conclution. MSMEs play a relevant role in the economy, due to their potential to generate employability, due to their contribution with the payment of taxes and taxes to the state, as well as contributing to reduce the concentration of economic power and due to their participation in the reactivation and development of the country.

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How to Cite
Becerra Molina, E., Astudillo Arias, P., & Jaramillo Calle, Y. (2021). Scope of corporate information, during the COVID-19 pandemic. AlfaPublicaciones, 3(3), 120–138. https://doi.org/10.33262/ap.v3i3.72
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