Communicative practices to generate social change: the case of Quimiag

Abstract

Introduction: Communicative practices have historically served as tools to generate positive changes in the communities where they are implemented. Objective: To analyze the case of the Quimiag Parish, located in Ecuador, where the communicative practices of its inhabitants and their influence on social change were evaluated. Methodology: Various forms of communication were explored, ranging from traditional word-of-mouth conversations to mingas (collective community work), community assemblies, and the integration of technology to create new ways of communication. Results: According to the study, mingas are a widespread practice in the parish, where the community gathers to work on projects of collective interest. These activities not only function as a form of cooperation but also serve as spaces to exchange ideas, discuss relevant topics for local development, and even agree on future meetings and actions for the benefit of the population. Additionally, communication campaigns for social change in Quimiag were analyzed, such as the "Todos al Aula" ("Everyone to the Classroom") education campaign implemented in 2022 to combat school dropout rates, one of the key issues affecting the area. The study also evaluated residents' perceptions of social change in Quimiag through surveys and interviews. It aimed to understand whether the community had experienced positive transformations in aspects such as development, quality of life, or social cohesion. This evaluation provided a comprehensive view of how communicative practices contribute to social change and how the community perceives them. Conclusion: This research sought to understand and leverage local communicative practices to promote social change in rural communities. By identifying the most effective strategies and understanding the inhabitants' perspectives, more appropriate and meaningful interventions can be designed to foster the development and well-being of the parish. General Field of Study: Communication. Specific Field of Study: Communicative Practices. Type of Study: Original Articles.