Quality of the academic process and the satisfaction of its students in the Marketing Career of the State University of Bolívar

Abstract

Introduction. Student satisfaction is valued as the state of well-being that students perceived when solving academic expectations and interests, this as an effect of the activities conducted by the institution to cover existing educational needs, since students are the main users of the universities. they are the ones who can best and directly assess satisfaction with the educational services provided to them. Goal. In such the objective of the present investigation is to determine the connection between the quality of the academic process and the satisfaction of its students in the Marketing Career of the State University of Bolívar. Methodology. The research is framed in a qualitative-quantitative methodological approach, with a documentary and descriptive and correlational design of association of variables. The population is 117 from the Marketing Career from second to seventh cycle considered the population under study, for the collection of information the survey technique was used, which was applied to students to the total number of students. Results. The investigation allowed us to know that a significant percentage of students distinguish the quality of the academic process as good, so that in turn there is a significant percentage of students satisfied with the academic process that the Marketing Career unfolds. Conclusion. It was concluded that the existing confirmation between the variables under study in this investigation allows us to determine and affirm that the quality of the academic process affects the satisfaction of the students of the Marketing Career of the State University of Bolívar.