Title Design of the Neoclassicism in Matanzas cultural tourism product

Abstract

The tourism market has evolved a lot in recent years, tourists are becoming more demanding and want a better quality service. It is necessary to focus on the needs of tourists since tourists will always have different tastes and needs. Tourist markets are very competitive, it is necessary to be at the forefront with the product that is offered since the purchase behavior varies in the different market segments. At present, there is a growing demand for cultural tourism products that allow the client to live unique experiences that mix culture, nature, traditions, all without lacking technology, since the client of these times seeks to be connected with the world 24 hours a day. The city of Matanzas is an ideal destination to develop attractive products for this new post-covid client who seeks to be more connected with the country's culture and the local population. Matanzas is fortunate to have in its foundational square three unparalleled exponents of neoclassicism in the country: the Palace of Justice, the Sauto Theater and the Firemen's Museum. Like these, there are other buildings of this style in the city that are not being fully exploited as tourist resources. Therefore, the objective of the present work is to design the Neoclassicism cultural tourist product in Matanzas. The main empirical method used was the bibliographic review and tools such as the logical framework matrix and the fractioned structure of the work.