Social responsibility as a determining factor in the prestige and recognition of companies

Abstract

The objective of this research is based on evaluating social responsibility as a determining factor in the prestige and recognition of companies. The applied methodology is based on a bibliographic design of a documentary type. The good prestige and recognition of companies in the market and society is due to various factors, and one of them is social responsibility, where good intentions and ethical, honest, transparent and sincere actions are reflected. companies both with the environment, their workers and society and through these achieve goals that help them achieve benefits and greater competitiveness and profitability. In conclusion, it can be mentioned that corporate social responsibility is much more than just exercising philanthropic actions, they are complex processes that require skills and good business strategies to achieve the objectives set. This allows the company and all those who make up its structure to understand the importance of being socially responsible, not only for the benefit of the company but also in a personal professional way and benefiting the surrounding communities, it also allows companies to reduce their costs., which can generate a better quality of life for both the company and employees.