Consumer perception and its influence on the use of digital means of payment

Abstract

In the Canton Morona, Province of Morona Santiago, Ecuador, it can be observed that, despite the growing technological advances implemented in different sectors of the country, traditional marketing systems continue to be developed for the most part, where technology is still it is not potentiated, observing a poor growth in the use of digital means of payment, evidencing even further, the implementation of electronic commerce. Goal. The present study allowed to determine the perception of the consumer and its influence on the use of digital means of payment. Methodology. The research is Quantitative, correlational, explanatory, non-probabilistic, documentary review and field techniques, in the latter the survey is used as a data collection mechanism for the achievement of the stated objectives, the processing of the information is developed through the statistical software SPSS. Results. The results obtained determine the correlation between the perception of the consumer measured from the variables intention to use, value, usefulness and perceived credibility and the most commonly used digital payments in Ecuador. Conclusion. It concludes with information that will allow local businessmen to determine the importance of updating their collection processes, seeking to provide several payment alternatives to their customers.