Alfa Publicaciones

Vol. 6 No. 2.3 (2024): Resultados Estadísticos

Published: 2024-06-20

Analysis of the impact of transformational leadership on the management of sustainable development projects of the Decentralized Autonomous Government of the Tomebamba-Azuay Parish.

Introduction: Transformational leadership has emerged as a promising approach to address the challenges of managing sustainable development projects at the local level. Objective: This research aimed to describe the influence of this leadership style on the management of projects implemented by the Decentralized Autonomous Government of the Tomebamba Parish, Azuay Province, Ecuador. Methodology: Through a mixed research approach, the key factors of transformational leadership and their impact on different stages of project management, from planning to evaluation, were analyzed. Results: The findings revealed that while personalized attention and fostering a sense of belonging were valued during execution, it is necessary to strengthen the promotion of creative collaboration, critical thinking in evaluation, and the integration of environmental considerations. The evaluation of projects demonstrated a commitment to the Sustainable Development Goals (SDG), but there was a need to deepen the mitigation of ecological impacts. Conclusion: In conclusion, transformational leadership positively influences the management of sustainable development projects, but it is necessary to strengthen certain dimensions to maximize its impact and contribute to achieving the SDGs in the Tomebamba Parish and similar territories.

Alfredo Rafael Lozada Abad, Yonimiler Castillo Ortega , Daniel Jacobo Andrade Pesantez

6-29

Impact of social networks on market research for cooperative projects in San Fernando Ecuador

Introduction. In the technological and digital age, social networks have become key tools for market research, transforming the way organizations understand and connect with their audiences. Objective. To analyze the use of social networks and their application in cooperative projects in the canton of San Fernando to study the target market. Methodology. Qualitative research was conducted using structured interviews with heads of agencies and technical communication team of the savings and credit cooperatives Jardin Azuayo, La Merced and Señor de Girón. Results. Social networks are essential for cooperatives in San Fernando, with Facebook and Instagram being the most effective platforms for disseminating projects, due to their scope and ability to connect with various segments of the population. Savings and credit cooperatives use attractive visual content such as art, images and videos to interact with their partners. In terms of cooperative projects, the most accepted include savings loans and micro-credit, especially in the agricultural and livestock sectors. Conclusion. The study highlights the importance of social networks in the promotion of cooperative projects in San Fernando. These platforms not only improve the operational efficiency of cooperatives, but also strengthen the connection with the community. It is crucial to continue to promote data protection and digital education to maximize the benefits of social media in the cooperative context. General area of study: Market research

Marco Andrés Quizhpi Álvarez, Jorge Lugo Garcia, Daniel Jacobo Andrade Pesantez

52-72

Design thinking for business model innovation in dental offices in the city of Cuenca

Introduction: Design Thinking, originated at IDEO and Stanford, combines analytical and intuitive thinking to solve complex problems. This study in Cuenca aims to design innovative solutions to improve the patient experience in dental offices. Objectives: To propose the Design Thinking approach to innovate business models in dental offices in Cuenca, improving patient experience. Additionally, this study aims to analyze current processes and business models in dental offices, identifying areas for improvement through Design Thinking. Methodology: Design Thinking is structured into five stages: Empathize, Define, Ideate, Prototype, and Evaluate. Structured surveys will be used to collect quantitative data from dentists in Cuenca. The sample will include 60 dentists with active practices in the urban area of Azuay, specializing in pediatric dentistry. Results: The goal of developing Design Thinking within dental offices in the city of Cuenca is to foster innovation and improve the patient experience through a human-centered approach, identifying and solving key problems in daily management, optimizing processes, and adopting new technologies to offer more efficient and satisfactory services. To obtain results, frequency tables, binomial contrast, and descriptive tables will be evaluated among the surveys conducted on the described sample. Variables such as costs, user experience, and technology were studied; the relationship reflected that dentists seek welcoming places with comfortable interior designs for their patients. Additionally, they agree on adopting new technologies that benefit the patient and are willing to use transparent strategies to communicate costs, highlighting the influence of experience in the management and improvement of the experience. Conclusions: The study applies Design Thinking in dental offices in Cuenca, revealing differences in the measures adopted according to the experience of the dentists. The study fulfills its purpose of fostering innovation in business models, improving patient experience, and differentiating in the market.

Tatiana Michelle Sánchez Vallejo, Guido Olivier Erazo Alvarez, Daniel Jacobo Andrade Pesantez

93-112

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