CALLE MONROY, T. C. .; CASTILLO SERRANO, J. F. .; VERDUGO ALVARADO, A. S.; PAZMIÑO GARZÓN, D. L. . Visual communication and persuasion at the point of sale: the packaging of Cuenca brands as the first branding strategy in the retail channel. AlfaPublicaciones, [S. l.], v. 8, n. 2, p. 6–28, 2026. DOI: 10.33262/ap.v8i2.681. Disponível em: https://alfapublicaciones.com/index.php/alfapublicaciones/article/view/681. Acesso em: 14 nov. 2026.