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Recibido: 08-04-2020 / Revisado: 10-05-2020 / Aceptado: 12-06-2020 = / Publicado: 05-07-2020

La productividad y tipos de turismo en la provincia= de Los Ríos<= /span>

DOI: https://doi.org/= 10.33262/ap.v2i3.34

 

 

Productivity and types of tourism in the province o= f Los Ríos<= /span>

 

Christian Rivera García.= = [1] &a= mp; Glenda Parra Cerezo.[2]

 

Abstract.                   =               

This research aims to take advantage of agricultura= l productivity to expand the possibilities of tourism ventures in the province= , based on the bifurcated tourism typology throughout the Fluminense territory= , tourism ventures converge in starting a business investment with direct or financed capital, that involves human talent with its multiple resources. Market analysis is essential to assemble the initiative within low-interest state policies with payment facilities, seeking strategic allies is key to undertaking large-scale community tourism initiatives, favoring associativit= y and cultural coexistence on natural and cultural resources in micro business growth. This sector becomes vulnerable when business ideas are worked independently, except for the purchasing power possessed by the person or family group that make up the project, technical advice from public and priv= ate companies encourages the participation of well-organized peasant organizatio= ns, with Goals and objectives established previously, informal entrepreneurship = is transformed into unfair work towards entrepreneurship duly recognized in the tax institutions, encountering limitations of economic growth, but demanding new initiatives and innovations in promotions of commercial products of firs= t necessity towards the market identified as a goal.

= Keywords: productivity, entrepreneurship, tourism, investors, resources.

Resumen.=

Esta investigación tiene como objetivo aprovechar = la productividad agrícola para ampliar las posibilidades de emprendimientos turísticos en la provincia, en base a la tipología de turismo bifurcada  en todo el territorio fluminense, el emprendimientos turísticos confluyen en iniciar una inversión de negocio c= on capital directo o financiado, que involucre al talento humano con sus múlti= ples recursos. El análisis de mercado es fundamental para ensamblar la iniciativ= a dentro de políticas estatales a bajo interés con facilidades de pago, busc= ar aliados estratégicos es clave para emprender iniciativas turísticas comunitarias a gran escala, favoreciendo la asociatividad y la convivencia cultural sobre los recursos naturales y culturales en crecimiento micro empr= esarial. Este sector se vuelve vulnerable cuando se trabaja independientemente las id= eas de negocios, a excepción del poder adquisitivo que posea la persona o grupo familiar que conforman el proyecto, el asesoramiento técnico desde la empre= sa pública y privada incentiva la participación de organizaciones campesinas = bien organizadas, con metas y objetivos establecidos con anterioridad, el emprendimiento informal se transforma en trabajo desleal hacia emprendimient= o debidamente reconocidos en las instituciones tributarias, encontrando limitaciones de crecimiento económico, pero exigiendo nuevas iniciativas e innovaciones en promociones de productos comerciales de primera necesidad ha= cia el mercado identificado como meta.

Palabras claves: productividad, emprendimiento, turismo, inversionistas, recursos.

Introducción.

Ampliar las posibilidades de crecimiento económico en determinadas zonas geográfic= as del Ecuador, es un reto donde convergen los elementos de la planificación turística, en busca de la sostenibilidad en escenarios rurales con gran potencialidad de desarrollo, enfatizada en la cultura de los pueblos milenar= ios acorazadas en sus costumbres, tradiciones y saberes ancestrales, las múltip= les oportunidades se transforman en pequeños emprendimientos familiares y comunitarios que despegan por sus propias iniciativas.

En Ecuador existen desigualdades marcadas en sus tres regiones continentales, el desarrollo esta encajonada al aprovechamiento racional de la productividad agrícola de las zonas, los cambios políticos = y las normativas estatales solo prevén estancamiento en los medios de producción= y aumento desordenado en los patrones de consumo sin la planificación mancomu= nada de organizaciones públicas y privadas, el problema está en resolver la int= egración de estos sectores a las verdaderas necesidades de la población civil, en especial los sectores más pobres del país. En este aspecto se destaca el papel de las políticas sociales y fundamentalmente aquellas que alienten la economía social como vínculo de inclusión e integración social a partir de encontrar una alternativa produ= ctiva con la que se pueda enfrentar los problemas de desempleo y exclusión (Villa= r, 2008).

Los nuevos modelos d= e gestión, en las diferentes zonas administrativas del país coinciden en el aprovechamiento racional de los recursos naturales, esa demanda turística responde a tendencias globalizadoras que diagnóstica, di= seña, ejecuta y valora iniciativas productivas de gran calado, proporcionando reorganizar actividades para el disfrute y distracción de los viajeros. (Rivera, C. et al. 2019). Las dimensiones de aprovechamiento se enfocan en agua, suelo y gente irrigados por las empresas públicas, empresas privadas con el acompañamiento y asesoramiento de la academia en múltiples niveles de organización. El aspecto rural, aglutina = a la comunidad reflejada en la convivencia y la asociatividad como claves del desarrollo participativo, conduciendo sus capacidades a la conservación de = los recursos naturales y culturales propios de la zona. Dentro de esta perspectiva, en el contexto actual, cob= ran relevancia las acciones para llevar adelante políticas para las PyMes y los microemprendimientos<= /span>, esto aparece tanto en la literatura especializada sobre el desarrollo local como en el discurso político- económico actual (Cimol= i, M. 2005).

La presente investigac= ión permea la problemática de las escasas plazas de trabajo, la migración en l= a zona litoral, que resquebraja la unión familiar y sus lazos de corresponsabilidad social, los pocos asentamientos turísticos, la explotaci= ón del suelo por los monocultivos, el incontrolable uso de agroquímicos que contaminan el agua, suelo y aire, causas que desemboca en el escaso aprovechamiento de la productividad agrícola y la limitada actividad turís= tica en la provincia de Los Ríos.

Esta situación podrí= a precisar de metas constitutivas y proyectistas de cambio socio-cultural a futuro, trabajo mancomunado y la reducción de la brecha de desempleo, ampli= ar fuentes de trabajo en la región, ampliar los micro emprendimiento como alternativa de desarrollo local, asesorar la siembra de diversas semillas co= n el acompañamiento de la empresa pública y la reutilización de abonos org= ánicos en mejoras de la calidad de los productos, aprovechar la productividad agrí= cola para ampliar las posibilidades de emprendimientos turísticos de la provinci= a, es el objetivo principal de este trabajo.

Las unidades de observación reflejan el interés de la población en formar agrupaciones de cooperación comunitaria, administrando sus propios productos agrícolas y contribuyendo al incremento de visitantes por convivir entre reliquias culturales de intercambio étnico local, regional, nacional e internacional, atrayendo nuevos inversionistas hacia la actividad turística de esta zona.<= o:p>

Los impactos seria positivos, las comunidades debelarían sus capacidades de administración, mediante talleres participativos hacia nuevos emprendimientos y la transformación de la calidad de vida poblacional, en detalle se precisan lo= s impactos, políticos, económicos y científicos.

Desarrollo.

La provincia de Los Ríos sitiada por el aporte hídri= co de gran magnitud, sin tener salida al océano Pacífico, cuenta con trece canto= nes de gran productividad agrícola y ganadera, rodeada de más de 500 atributos fluviales entre ríos, riachuelos, cascadas, esteros,  humedales, entre otros. La rique= za cultural de su territorio despierta el interés de la población local, naci= onal e internacional por disfrutar de sus costumbres, tradiciones y saberes ancestrales, compaginados con la diversidad de cultivos típicos de la zona donde sobresalen, el cacao, el arroz, el banano, el verde, la naranja, la sandía, y muchos otros productos que se relacionan directamente con los recursos naturales distinguiendo y clasificando las actividades turísticas = en cada ciudad de la capital fluminense como por ejemplo: ecoturismo, turismo d= e aventura, turismo comunitario, agroturismo, turismo cultural, turismo religioso, etnoturismo, turismo de naturaleza,  turismo de convenciones y eventos, turismo de negocios, esta tipolog= ía y modalidades de turismo ennoblecen a la población ratificando la popularidad= de sus recursos naturales y culturales, este contexto dominante de la región h= a estado en la mira de grandes corporaciones financieras nacionales y extranje= ras que buscan la oportunidad de invertir en esta pujante provincia, Los Ríos c= on su capital Babahoyo es la Meca de las exportaciones de banano, cacao, arroz, como principales productos de consumo mundial.

Las actividades derivadas de estos cultivos obligan a = la población a planificar en nuevos negocios colaborativos y complementarios e= n la línea aritmética y geométrica de producción, esta cultura emprendedora c= ambia las necesidades por oportunidades favoreciendo la construcción de  cualidades, conocimientos, habilidades = y valores fundamentales en un ser humano creativo, emprendedor e innovador cre= a en las personas iniciativas propias de ideas programáticas que se transform= an a posteriori en proyectos sociales, el emprendedor diseña, lanza y pone= en funcionamiento un negocio, sus capacidades tienden a dar frutos constantes d= e ideas en planificación, desarrollo, organización y manejo de un negocio, j= unto con sus respectivos riesgos, con el fin de obtener una ganancia.

Tor= rent-Sellens (2014), señala que el emprendimiento innovador es la forma m= ás correcta de generar nueva actividad empresarial o transformar la existente a través de los procesos de valoración, desbordamiento o filtro del conocimi= ento. Además, los procesos de emprendimiento innovador encajan bien con las disti= ntas tipologías de conocimiento y con los efectos de red, tan importantes para explicar la entrada, la supervivencia y= el éxito de las nuevas iniciativas de negocio en la economía global del conocimiento.

Olivos, P. (2015), plantea que “emprender es más que gestionar una empresa, es adaptarse a l= os nuevos escenarios de mercado que la economía impone”. Es prácticamente imposible hablar de este asunto y no relacionarlo con el término innovació= n ya que son indispensables y cuando se unen la organización sólo tiene que cel= ebrar.

Para Drucker (1985),= la innovación es la herramienta específica de los emprendedores; el medio por= el cual explotar el cambio como una oportunidad para un negocio diferente. Las empresas que realizan este tipo de actividades (esfuerzos innovativos) son c= onsideradas innovativas mientras que se denomina innovadoras a las que logran alcanzar resultados (es decir, introducir innovaciones).

El emprendimiento constituye una de las principales actividades que desarrollan las personas e= n procura de conseguir los recursos que garanticen una vida digna; y a través= de dignificar su existencia tributan a la generación de empleo (Escobar Terán,Mendoza Vargas, Boza= Valle & Alcivar Saltos, 2019).

Sin embargo, existe otro tipo de emprendimiento que asume el apellido de subsistencia, son los q= ue predominan en las microempresas de la región latinoamericana. Al menos en América Latina en el año 2010 “el 75% de los empresarios se ubican en la categoría de microempresas, generando menos de 5 puestos de trabajo, los mi= smos que representan el 40% de los trabajadores asalariados del sector privado”= . (Borja, S. 2018, p 19).

Según los datos tom= ados del Instituto Nacional de Estadísticas y Censos de Ecuador (2011), en la actualidad el 44% de empleo en el país andino se deben a las iniciativas de= l emprendimiento y las microempresas, su cifra apenas, garantizan un ingreso d= el 24% a la economía nacional, siendo el 21% de las pequeñas empresas, el 18%= de las medianas y el 37% de la gran empresa (Borja, 2015).

Las microempresas de América Latina han adquirido tal relevancia que, en la ctualidad, según el estudio realizado por Avalos & Murillo (2013), representan el = 97% de la población empresarial, generan el 70% de los empleos formales y, seg= ún algunas estimaciones representan entre el 30% y 60% del PIB.

Frente a esto, el estudio realizado por Jaramillo, Morales, Escobedo & Ramos (2013), expli= ca que un elemento imprescindible para elevar la productividad de la microempre= sa radica en la capacitación e innovación de los emprendedores.

Este último aspecto= , el financiero, no pocas veces ralentiza la posibilidad de desarrollo de estas organizaciones, pues muchos emprendedores temen a la hora de pedir créditos= o establecer algún tipo de acuerdo con grandes empresas para insertarse en el mercado de una manera más competitiva y destacada. Para Bustamante & Cabrera (2017), existe mucho desconocimiento en relación “a temas de fina= nzas del negocio con finanzas familiares no pudiendo evidenciarse de manera adecu= ada en la rentabilidad que pueda generar el micronegocio” (p.25).

El debate académico= ha venido alimentando los cambios de enfoques de política, observándose Una evolución desde programas de promoción de la empresarialidad muy focalizad= os en aspectos Parciales del fenómeno (por ejemplo, la capacitación de emprendedores), hacia una concepción estratégica más integral (Hegglin, D. 2013). En consecuencia, las iniciativas m= ás recientes suelen incluir un conjunto más articulado de acciones destinadas = a cooperar sobre planos tales como el de la cultura, el sistema educativo y la= s competencias emprendedoras, la promoción de redes empresariales de apoyo y = el financiamiento a nuevas y pequeñas empresas, entre otras (Cimoli; Kim 2005).

Inversionistas nacionales y extranjeros en proyectos turísticos.

Empresarios internacionales interesados por invertir en Ecuador.

Inversionistas y representantes de empresas de los Estados Unidos visitan el Ecuador con el objetivo de establecer contacto= s y recibir información que les permita definir futuros planes de inversión en áreas que, como el turismo, ofrecen claras oportunidades para concretar sus iniciativas, en diversas zonas de nuestro País.

·      Som=

·      Apex Group

·      Fortune International Realty=

·      China Telecom

·      Supreme Suites

·      Crea USA

·      Aecom

·       Boyd Jenerette 

·      Guil Holding

·      Asset Recycle= rs

·      Extraordinaria Partners

Son parte de las quin= ce empresas que enviaron a sus representantes en búsqueda de oportunidades de negocios en el Ecuador, atendiendo a una invitación de la embajadora de Ecu= ador en los EE.UU., Nathalie Cely.

El Ministerio de Turi= smo espera consolidar la ejecución de más de 30 proyectos turísticos provenie= ntes de capitales nacionales y extranjeros, con una inversión que hasta el momen= to registra USD 1,600 millones.

Esto como resultado d= el crecimiento económico que ha experimentado el país en los últimos 7 años= ; la sustancial mejora en infraestructura; la creciente llegada de turistas que recibe el Ecuador y la atención que reciben los inversionistas del Programa= de Atracción de Inversiones en Turismo.

El programa contempla= el posicionamiento de Ecuador como un destino de inversiones turísticas a nive= l internacional, la mejora del clima de inversiones del sector y un permanente acompañamiento al inversionista desde que inicia el interés por invertir e= n el país hasta la puesta en marcha de la inversión.

Actualmente los inversionistas reciben de un calificado equipo de profesionales del Minister= io información, la elaboración de agendas con socios estratégicos, asesoría en los beneficios que están amparados en el Código de la Producción, como la exoneración del pago al Impuesto a la Renta y la = firma de contratos de inversión con el Estado que le brinda estabilidad tributari= a.

Proyectos.=

Entre los proyectos m= ás relevantes que se desarrollan y se desarrollarán en el país durante los próximos años constan:

Karibao de la empresa Pronobis<= /span>; Planta hotelera que= se construirá en el sector El Engabao, cantón Playas-Guayas, con una inversión de USD 700 millones que se desarrollará durante 8 años. De esta inversión el 60% es nacional y el 40% extranjera. = Isabel Noboa Pontón una de las inversionistas de este proyec= to, es una empresaria ecuatoriana conocida por su incursión en l= os negocios agrícola, inmobiliario, industrial, comercial y turístico, a trav= és del Consorcio Nobis uno de los gr= upos empresariales más grandes de Ecuador - del que Noboa es fundadora y presidenta ejecutiva. En la actualidad es considerada una de las muje= res empresarias más importantes de América Latina.As= í mismo, Isabel Noboa tiene trayectoria en iniciativas de filantropía.

 Swiss Towers= , estará en el Malecón 2000 de Guayaquil, demandará una inversión de USD 1= 20 millones. El 60% es inversión nacional y el 40% extranjera, la primera pied= ra se colocó en enero del 2015. Estas dos torres del = Swiss Towers, es un proyec= to hotelero cuyo inversionista tiene la firma del arquitecto ecuatoriano Christ= ian Wiese. Así es concebido, el complejo Swiss Towe= r con el primer Swissôtel en Guayaquil será la estru= ctura más alta del país. Con sus 40 pisos, el hotel se levantará en medio de lo= s dos edificios más grandes de la urbe en la actualidad: el complejo de oficinas = The Point, de 137 m de altura; y el ya icónico La Previsora, con 133 m de altura.

Hotel Eurobuilding Express de la empresa venezola= na ZARPECA S.A. Está ubi= cado en las áreas aledañas del Aeropuerto Internacional Mariscal Sucre. Tiene prev= ista la construcción de 147 habitaciones, con una inversión de USD 20 millones.= El movimiento de tierras comenzó en 1982, estim= ando la apertura del primer Eurobuilding Hotel en 1985; el hotel fue administrado por Promociones Eurobuilding de Venezuela, una de las compañí= as operadoras de hoteles en España; el propietario era Eurobuilding International, cuya capital en ese momento era mixta, es decir, extranjera, nacional y del estado.

Hotel Wyndham Gran Cóndor Quito<= span lang=3DES style=3D'color:black'> de la compañía de negocios y propied= ades GRAN CONDOR CONPROGRA S.A, Empresa filial de Pronobis= . Estará en Tababela, Aeropuerto Mariscal Sucre, tendrá una inversión de US= D 17 millones, su inauguración está prevista para finales de 2015. Isabel Noboa Pontón(inversor) presidenta del Consorcio ‘Pronobis<= /span>’ indicó que la inversión generará plazas de trabajo: “al menos un millar= de fuentes de trabajo directas e indirectas se originarán gracias a la edifica= ción del hotel para nuestros hermanos ecuatorianos”.

El diseño del hotel está inspirado en el ave insigne= del Ecuador, el Cóndor, que desde el cielo podrá ser visibilizado por los pasa= jeros como elemento distintivo de la llegada al país. Jorge Albán, alcalde (E) d= el Distrito Metropolitano de Quito, manifestó que “la expectativa es enorme = para el sector hotelero porque generará una buena imagen turística”.

Hotel Ibis Quito y Guayaquil, de la empresa Ecuaresorts S.A., bajo la reconocida cadena hotelera francesa Accor, invertirá USD 20 millones.

El proyecto, bajo= el modelo de franquicia, lo ejecutará Accor junto a su inversor aliado en el p= aís andino, Ecuaresort S.A., y prevé tener en opera= ción los primeros hoteles en las ciudades de Quito y Guayaquil e= ntre 2016 y 2017. "Este proyecto contribuye al posicionamiento del sector turístico como estratégico para el país", valoró el presidente de <= span class=3DSpellE>Ecuaresort S.A., José Ochoa, al precisar que "la operación hotelera se realizará bajo los estándares de Accor, pero bajo l= a administración de la empresa ecuatoriana".

Giardini (Boutique Hotel y Residence= s), administrado por MMG Ecuador. Constructora= : FRACTALES CIA. LTDA. Es un edificio amigable con el medio ambiente, inteligente, moderno y funcional que estará en el Malecón de Guayaquil. Ha= sido calificado por la exclusiva cadena europea Design Hotels para albergar al primer «hotel de diseño» de= l Ecuador, en su sección residencial ofrece suites y departamentos de lujo. Tenderá una inversión de USD 14 millones.

Sheraton Cuenca de la compañía ESTRATEGAS INMOBILIARIOS S.A. Pro= yecto hotelero ubicado junto al Centro de Convenciones Mall del Río, cuenta con u= n monto de inversión estimado USD 13 millones. Luigi Lan= termo empresario ecuatoriano que junto a un grupo de emprendedores ecuatorianos impulsa el proyecto Giardini, afirma que cree en= el país y que por lo tanto crear fuentes de trabajo y oportunidades para mucha gente, es uno de los motores que les motiva a impulsa a invertir en el país= . “Creo en mi país, creo en la gente de mi país, creo en la unión públic= o-privada, creo que tenemos un país maravilloso, que, si lo trabajamos en armonía y u= nión, dará trabajo y futuro a las nuevas generaciones, que son nuestros hijos”,= añade Lantermo tras señalar que hoy en día la competitividad es fundamental en turismo y que es necesario prepararse para competir de igual a igual.

Estas iniciativas de inversionistas nacionales y extranjeros procuran en nuestro país la reactivación económica apoyados e= n la actividad turística, están creando nuevos polos de desarrollo mercantil e invitan a la población a capacitarse, perfeccionarse y asesorarse en produc= tos complementarios de encadenamiento comercial, que elaboren nuevos, bienes, servicios, productos y procesos, dentro de un sistema turístico de competitividad a gran escala nacional.

Metodología.

Tablas 1. <= span lang=3DES style=3D'font-size:12.0pt;line-height:115%;font-family:"Times New = Roman",serif; mso-bidi-font-weight:bold'>La productividad y tipos de turismo en la provinc= ia de Los Ríos

Indicadores dominantes

Porcentaje de aceptación prioritaria

Acciones procedimentales en beneficio de la creatividad e innovación

Nuevos emprendimientos virtuales vigorizan la actividad turística

51.5%

Asesoramiento tecnológico, debería incluir equipo informático

La competencia gastronómica es desleal

48.5%

Financiamiento microempresarial, para servicios complementarios

            Fuente: Elaboración propia.

El enfoque cuantitat= ivo permite realizar una investigación de carácter descriptivo, el impacto de = la creación de micro emprendimientos momentáneos y limitados, sugiere un trat= o especial en la economía familiar, es un fenómeno escasamente estudiado que dirige las necesidades poblacionales a soluciones parches, con excepciones d= el manejo adecuado de las tecnologías de información y comunicación en el me= nor tiempo posible, estos emprendimientos posibilitan la generación de economí= a auxiliar, para la obtención de los resultados se solicitó llenar una encue= sta dirigida a micro emprendedores de una zona específica, el muestreo intencio= nal fue realizada a 100 personas emprendedoras, particularmente en negocios de alimentación.

Resultado= s.

Se aplicaron encuestas a micro emprendedores entre 25-40 años de edad, que habitan en zonas rurales, que se sienten desesperad= os por la situación económica de país y buscan una solución alternativa a l= a economía actual. Los encuestados mencionan que necesitan regular sus actividades mediante asesoramiento técnico y conocer las ventajas, desventa= jas de cómo incursionar en un nuevo negocio productivo complementando las actividades agrícolas del quehacer diario. La utilización de los sembríos agrícolas sería una solución a corto plazo, las innovaciones se dan por curiosidad en relación a un mercado meta y un producto interesante.

Discusión.

La estructura de emprendimiento radica en la complementariedad de negocios  como actividades claves, socios, relaci= ones con los clientes, productos de calidad y amigable con el medio ambiente, con seguridad en la limpieza y manipulación de alimentos, atención con calidad= como propuesta de valor agregado, incluida la estructura de segmentos en el merca= do en posición de anclaje de servicios complementarios y no tan competitivos e= ntre los mismos socios, la fuente de ingresos está sujeta hacia el autofinanciam= iento de recursos incorporadas en un nuevo modelo de negocios.

Conclusiones.

·      Estas oportunidades de prosperidad, se ven perjudicadas por algunos aspectos como = es el escaso reconocimiento y apoyo que encuentran estos espacios por parte del Estado, la poca accesibilidad a fuentes de financiamiento estables, limitada capacitación de los

·      Los micro emprendimientos carecen de un registro financiero que detallen inversiones, ingresos y egresos, estructura financiera contable que logre un sistema coherente y coordinado entre el producto, el productor, el mercado y= el ciclo del emprendimiento, que permita optimizar los recursos empresariales ampliando el crecimiento y la disminución de costos.

·      Los bienes e infraestructura utilizada por los emprendedores en algunos casos so= n espacios alquilados que minimizan el tratamiento oficial de la logística motivacional elevando los costos de producción y el aprovechamiento tecnol= ógico en el negocio, lo que permite la fidelidad de los clientes.

·      Los micro emprendimientos conjugan la movilidad de recursos y la generación de riqueza, en base a la calidad de productos ofrecidos en un mercado específi= co de gastronomía, ocupando un punto crucial en la alimentación de la poblaci= ón, la diversidad, la presentación, la marca, el precio, son elementos desconoc= idos para algunos emprendedores que no brindan las seguridades del producto al cliente.

·      El aporte que se brinda de la banca pública y privada, a la población en algu= nos casos son muy elevados y otros son escasos, disminuyendo las iniciativas productivas, este tipo de acciones condicionan los emprendimientos en magnit= ud y proliferación de negocios asociativos.

Referencias bibliográficas.<= /p>

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Rivera García, C., & Parra Cerezo, G. (2020). La productividad y tipos de turi= smo en la provincia de Los Ríos. AlfaPublicaciones<= /span>, 2(3), 43–54. https://doi.o= rg/10.33262/ap.v2i3.34

 

 


 

 

 

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= [1]= Universidad Técnic= a de Babahoyo Facultad de Ciencia Jurídicas, Sociales y de la Educación, Babaho= yo, Ecuador. crivera@utb.edu.ec

= [2]= Universidad Técnic= a de Babahoyo Facultad de Ciencia Jurídicas, Sociales y de la Educación, Babaho= yo, Ecuador. gparra@utb.edu.ec

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www.alfapublicaciones.com

ISSN: 2773-73= 30                        =                                       =                      Vol. 2, N° 3= , p. 43-54

                        =                                       =                                       =           julio-septiembre, 2020

Tecnología=                         =                                       =                                         =                                       =      Página 10

 

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